Revenue engineering lab
There is no doubt that we live in a competitive environment, where we are always looking for opportunities that increase the profitability of our hotels. In a habitat where the distribution has become more complex over the years, we do not stop breaking down the data,...
Data, ratios, KPIs… Do we use all of them properly?
There is no doubt that today we are invaded by KPIs, ratios and data that show the hotel performance, revealing our strategies. They are essential to be able to adjust the optimization, however, not always was that easy in Revenue Management. At the beginning of the...
Looking for the lost algorithm
Algorithms are more present than considered, influencing strongly our lives. Nowadays, there are algorithms controlling and tracking everything that we do online, used later for many purposes, including commercial actions. Thanks to the algorithms and their sequential...
Hotel Revenue, Sales and Marketing: 1+1+1 = 1
Author: Rafael Gómez / 5 minutes read. History reminds us how was the beginnings of the Revenue Management in the aviation industry. Subsequently, it began to be implemented in the hotel industry with Revenue Management techniques individually, focused mainly on...