In 1943, psychologist Abraham Maslow established a model describing the hierarchy of human needs, ordering them accordingly. This accurate and popular model fits perfectly into the business world and our hotel industry. We can extrapolate the same idea by placing the...
There is no doubt that we live in a competitive environment, where we are always looking for opportunities that increase the profitability of our hotels. In a habitat where the distribution has become more complex over the years, we do not stop breaking down the data,...
