The pyramid or hierarchy of Revenue Management Needs
In 1943, psychologist Abraham Maslow established a model describing the hierarchy of human needs, ordering them accordingly. This accurate and popular model fits perfectly into the business world and our hotel industry. We can extrapolate the same idea by placing the...
Myth or Reality?, 8 questionable practices
In meetings with other professionals, who represent businesses of different profiles and hotel categories, I listen to analyze the different strategies they apply. And it is at that moment when, from my professional point of view, I detect actions that I consider...
Interview: The future of AI in RMS
Revenue Management Systems have become one of the most vital tools for hotel revenue departments because of how much they can facilitate data management, allowing for better decision making. Now, thanks to the imminent advancement of Artificial Intelligence (AI), RMSs...
Autopilot, is it a good idea?
We live in the age of technology, a moment that does not stop, we continue moving towards a future to discover. The times where we looked for data are gone, analyzing reservation transactions to obtain patterns. Certainly, we invested a large part of our time...