The pyramid or hierarchy of Revenue Management Needs
In 1943, psychologist Abraham Maslow established a model describing the hierarchy of human needs, ordering them accordingly. This accurate and popular model fits perfectly into the business world and our hotel industry. We can extrapolate the same idea by placing the...
Myth or Reality?, 8 questionable practices
In meetings with other professionals, who represent businesses of different profiles and hotel categories, I listen to analyze the different strategies they apply. And it is at that moment when, from my professional point of view, I detect actions that I consider...
The Revolution of Artificial Intelligence in Revenue Management
The main pillar of Revenue Management is demand forecasting. Anticipate the events certainty reduces uncertainty and allows us to establish strategies that help generate additional revenue. Without accurate demand prediction models supporting our strategies, we would...